Ponderosa, Red Barn, Moviola and Frank Vetere’s

Museum Blog - July 2017

Until the late 1960’s, the west side of Brookdale Avenue between the  Mall and Town Line Bowling had not been developed for retail purposes, as is the case in 2017. The photo below was taken prior to the construction of the Brookdale Mall.

Aerial view of a rural town with a main road, scattered buildings, and a train passing through. Surrounding areas feature dense trees and open fields. The mood is serene.

 

1969 saw the Red Barn open at 1110 Brookdale Avenue (photo below – above the train tracks) and remain until 1973.

Aerial view of a large industrial building with a busy parking lot filled with cars. A train passes nearby on tracks lined with green trees, set in an urban area.

 

In 1973, the Ponderosa Steak House opened next door at 1106 Brookdale Avenue  (Photo Below)

The managers at this location seemed to change frequently. John Belcarz was there in 1973; Rex Liddle in 1978; and Cathy Pitts in 1982. Vance Vandermark was the final manager, from 1984 until its closure in 1985. Boston Pizza looked into purchasing the property after Ponderosa’s closure, however it was bought out by East Side Mario’s, which remains at 1106 Brookdale to this day.

Vintage photo of Ponderosa Steak House with a sign advertising $2.09 steak dinner. Classic cars parked outside, creating a nostalgic feel.
Aerial view of a commercial area with buildings labeled "Red Barn" and "Ponderosa." Roads and parking lots are visible, conveying a mid-20th-century feel.

 

After the Red Barn closed, Dansk Factory Outlet opened there for a time. The Red Barn building was moved to 3015 Vincent Massey Drive, and became the home of Midway Motors. 

A Dansk newspaper ad from 1978.

 

 

 

Dansk was followed by Frank Vetere’s Pizzeria, which was open from 1980 until 1985.

A smiling woman in a winter coat and gloves stands in a crowd, holding a small object. Her coat has several buttons with messages on it. The mood is lively.
In this November 1981 Standard-Freeholder photo, Sherry McCullough is pictured in her Frank Vetere’s uniform.

 

Moviola Cafe replaced Vetere’s in 1986. It remained open until 1995 when it lost its liquor licence for not paying $180,000 in outstanding  sales taxes.

Flyer for a Malibu-themed limbo party at Moviola Café on Sept. 3rd, 9 p.m. to 1:30 a.m. Features palm trees, fun prizes, and festive vibes.

Moviola’s building burned down several months after its closure, and a new facility was built to house Nickel’s restaurant. Nickels was owned by Steve Kamburis, Jim Polidor and Marco Debres, pictured below in 1996:

A group of five people, three men and two women, pose with a vintage jukebox in a retro diner. The setting has a nostalgic 1950s theme.

 

Nickel’s was closed in March 2004 due to poor sales and was demolished in the winter of 2005. The property was rebuilt and inhabited by Shoeless Shoes.

A large excavator demolishes an industrial building, surrounded by debris and caution barrels, conveying a sense of destruction and construction.
Nickel's demolition